{"id":2981,"date":"2025-05-04T10:21:55","date_gmt":"2025-05-04T11:21:55","guid":{"rendered":"https:\/\/www.tappiut.gl\/kingumut-qiviarneq-adobe-max-2024\/"},"modified":"2025-05-17T21:52:19","modified_gmt":"2025-05-17T22:52:19","slug":"adobe-max-2024-miami","status":"publish","type":"post","link":"https:\/\/www.tappiut.gl\/is\/adobe-max-2024-miami\/","title":{"rendered":"Adobe Max 2024 \u2013 Miami"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]A year after Adobe Max 2023, I traveled alone to Miami to attend Adobe Max 2024.<\/p>\n

I was completely captivated by last year\u2019s conference and wanted more. So I made a great effort to save up enough money. The trip and accommodation were funded by the Greenland branch of the Journalists\u2019 Union, for which I\u2019m deeply grateful.<\/p>\n

Just before Adobe Max, a Category 5 hurricane hit Florida. I was anxious about whether the event could still happen. Luckily, the hurricane had passed Miami, and the trip went ahead as planned. After a layover at the massive Atlanta airport, I arrived at the airport just north of Miami. I took a long Uber ride into the city, where my hotel was located. After checking into my hotel on the charming Espa\u00f1ola Way, I went straight to bed \u2013 it was late, and I had an early start the next day. I had planned a full-day trip to Florida\u2019s southernmost point: Key West.<\/p>\n

Early in the morning, sleep-deprived, I walked through the skyscrapers of Miami Beach toward the bus stop. The city glowed with neon lights, and I felt like I was in an 80s movie set in Miami. I boarded the waiting bus, and off we went, heading south.<\/p>\n

I had already traveled a long way from Copenhagen to Miami, and now I was about to spend another four hours on a bus to our destination \u2013 Key West. We crossed a series of islands where alligators and crocodiles live, and suddenly, the journey didn\u2019t feel so long. We passed charming towns and villages scattered across the many islands.<\/p>\n

When we reached Key West, located at the very tip of the chain, I had six hours to explore the city on my own. I passed the former winter residence of a U.S. president and wandered through the city\u2019s many shops and caf\u00e9s. I also visited one of the few sandy beaches in Key West and saw the marker for the southernmost point of the U.S. mainland.<\/p>\n

Later in the afternoon, we took the bus back to Miami. I watched a stunning sunset through the islands. Early the next morning, it was time for the first day of Adobe Max.<\/p>\n

The conference began, as always, with excitement at the Miami Beach Convention Center. It kicked off with a big keynote, where Adobe presented their latest AI technologies across their programs. The rest of the day was filled with various workshops.<\/p>\n

My first session was a photography class with the talented, LA-based photographer Caroline Tran<\/a><\/strong>. She gave us inspiration for shooting in low-light outdoor settings. Professional models were available for us to photograph. One of the most rewarding aspects of the workshop was meeting other photographers \u2013 and of course, Caroline Tran herself.<\/p>\n

On the second day, I attended a session with the renowned graphic designer Kristy Campbell<\/a><\/strong> from New Zealand. Her presentation focused on the power of personal branding. It was an incredible talk, and I still reflect on her four main points:<\/p>\n